Oh Sweet Heavens
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ZÉNA BUTT
We are living in a day and age where the term ‘halal’ is no longer just used to describe the method by which the chicken in our burger or the Wagyu steak on our plate has been slaughtered and the confectionery business is no different.
In Britain for example, some chocolates that are revered as British institutions have been certified as halal to accommodate the ever growing demand for Islamically compliant products both at home and abroad.
Most chocolates contain flavourings and/or vanilla and based on our research most such flavourings and vanilla contain alcohol”. Farheen also explains that many chocolates may also contain other potentially impermissible ingredients such as shellac, animal or insect based emulsifiers and colourings. In keeping with their halal ethos, Aluva also refrain from using genetically modified ingredients in their halal certified chocolates.
Stating that the concept of ‘tayyab’ (wholesome) is just as important to the business as their halal status, Farheen tells me “Aluva products do not contain any artificial preservatives or colours and we are moving towards introducing organic certified products as well as low sugar products. Where possible (and there are limitations for a halal certified brand because of market availability of halal ingredients) we use natural flavours and essential oils, spices and nuts to make our chocolates wholesome. We use organic dairy ingredients in all our chocolates and aim to embrace the concept of ‘tayyab’ from product to packaging”.